Tremors have been felt in major cities, including Lahore, Islamabad, Rawalpindi, Peshawar, Kohat and Malakand.
Valued in billions and earning millions, AppNexus competes head on with Google’s AdExchange as an open, unified, and powerful programmatic platform that empowers advertisers to more effectively buy a publishers inventory with contextual relevance.
When it comes to digital marketing, Umair Mohsin is one of Pakistan’s most revered figures for being one of the few able to brag ten plus years in the game – long before Facebook emerged and created a plethora of self proclaimed social media experts. Given the low contextual relevance of most online banner and flash ads around various publisher networks, he had this to say on the viability of a dedicated platform for Pakistan:
“Lack of trust on publishers side (it will not be easy to get publishers to put your code on their websites), Payments Issues and most importantly there’s no one who has the skill-sets to develop an Ad Exchange locally or willing to invest in it for the long term if we take US partners.”
So clearly, there is a trust gap and a talent gap. But here’s why advertisers & publishers world-wide are getting serious:
In 2013,Columbia Business School and INSEAD released findings from A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions which stated that global spending on mobile advertising is expected to exceed $62.8 billion by 2017. Marketers with products that are lower involvement could position their products as more utilitarian or higher involvement when advertising in the mobile channel.
In 2014, Harvard Business School’s released a paper on “Contextual Intelligence” which shared that managers should conduct their own experiments to learn about the local context, or risk alienating their target groups.
In 2015, Columbia Business School (again), Oxford University & Babson released findings titled “When the Energy Level in the Commercial Conflicts with the Media Context” which revealed the brand equity and preference deteriorates when non contextual ads interrupt the media consumption past-time.
That and the proven “earning via assists” based model developed by AppNexus – copied and executed to perfection by Green & Red – leaves no room on the commercial viability of this venture. As for the talent gap, Pakistan’s one and only conversion marketing agency isMWM Studioz, famous for its guaranteed sales for leading textile, apparel and fashion brands.
VC’s and deep pockets of the nation need to nominate them and other experts to lead the change and develop a venture that could upset the Google monopoly for smart inventory control and eye ball targeting.
If nothing else, rumor has it that Google Pakistan’s ex-CEO is doing just that. Step up or prepare to switch!
What is Boot-Strapping:
In general parlance, bootstrapping usually refers to the starting of a self-sustaining process that is supposed to proceed without external input.
Let me share an important story of my life. It my experience which i faced, Today I’ll share and tell you about “How to build a Company from Zero Dollar” here is an inspirational Story.
Hi, I’m Abu Bakar Sadeeq – A bootstrapping Entrepreneur from Pakistan. I Started my Startup from Boot-strapping. My Startup aim to automate the Grain Market (Ghalla Mandi) through IT services. I didn’t have even a penny to start my Startup. But i didn’t lose hope. It was only my passion which helped me alot to do it. Well! I surveyed into Grain Market, By Profession I’m an IT Professional, but for the sake of my Startup, I spent my 25 in Grain Market to learn about their Architecture, in the meanwhile i learned the whole automation process and pain points to solve, on the other hand I got 2 GOD father customers as well. It was really a good time for me, it was looking like my dream will really coming true in some months. Now its going really well. We are currently into the build stage of our Ghalla Store Product. But it was really a great way to learn.
I’m currently a Microsoft Student Partner, IT Student in IU Bahawalpur, I with my Developer Partner developed 126 Windows Store Apps just in 4 months.
At the end, my advice for all the young Entrepreneurs is “Don’t go for the VC & Investors, If you have talent then do Bootstrap your company. As VC is a time bomb.”
Abu Bakar Sadeeq.
Start Your Own Business Today! www.plan9.pitb.gov.pk
Plan9 PITB provide the following facilities to transform your business idea into a profitable company:
· Free office space at arfa software technology park, Lahore
· Free laptops for six moths
· Monthly stipend for each team member
· Free un-interrupted electricity and hi-speed Wifi connection
· All expenses paid international trips to attend conferences and programs
· Mentioning sessions by highly qualified and experienced professionals without any charges
· Free legal services to register your company with SECP
· Connections with leading local and foreign business investors
· Training workshops(soft skills and technical) by accomplished trainers without any charges
· Free business development and marketing consultancy
· Connections with potential customers and users
· Be a pakistani citizen
· Need to have a business idea with a tech company
· It’s open for everyone. Women are encouraged to apply
· Need to have a strong, self-motivated & skillful team
Shortlisted applicants will present their business ideas to a panel of judges at one of the following plan9 Launchpad events:
Last date to apply
April 23, 2014
1. Plan 9 & acumen social entrepreneurship (Lahore April 26-27, 2014
2. Lahore May 03-04, 2014
3. Islamabad May 10-11, 2014
4. Karachi May 17-18, 2014
Where ideas take light
Can you resolve global problem using technology?
Start your own business today!
BE A PART OF PLAN9
Apply online now for Pakistan’s largest incubator: www.plan9.pitb.gov.pk
A project of
Punjab information technology board,
Government of Punjab, Pakistan.
Tel: 92-42-3588062 Ext. 1205, 1206 |email: email@example.com |facebook:/plan9pitb | twitter:@plan9incubator
Contact : www.plan9.pitb.gov.pk
“I am very excited to inform you that the collaboration between Akhuwat and My Biz Pakistan’s that started a few months ago has now led us to the point of launching the first My Biz Incubation Centre in Lahore. This is a unique concept aimed at Micro Entrepreneurs and will help them to break through the cycle of poverty.
The official launch of the centre will be in Lahore, this Friday, the 18th of April at 11am. If you are able to attend, it would be wonderful!
Please see the invitation attached for details. Your attendance along with your prayers for our success would be welcomed”
As we know about the current status of Pakistani Politics let me try to brief & enlightening some stops for the Entrepreneurial Substances. It is some sort of my ideas accord with example of developing and under developed states and strategies building of under developed countries, I am studying different research article on poverty alliance on South-Asia country being a student of information technology and public administration going to develop the model special the case studying of Pakistan. The variable of this model is Political environment, accountability of Public institutes, investment plan for SME, how to reduce the corruption, most important component is policy and modification of policy and current issues to which we are facing.
Now just snap-shot of whole model with few examples:
Political Environment of Country:
Political environment depends upon the political environment dear so India and Pakistan has similar political environment but India is progressing more rapidly and also the corruption is increasing but their political environment is stable because their developing political environment is depending conses oriented mean elected by the people and now their complain of elections show that liberal environment dear I am not supporting the old story of democracy always talk about the system.
Investment Plans for SME:
As few day before I read a status that entrepreneurship is best way to boost the economy but according to my definition is superb way to boost the social economic and environment of country but still depending on the policy of country like china is increase the investment in their local states and give the best example
Reduce the corruption:
Corruption refer toward the injustice of environment which is run in any system now most of the political scientist come toward the result that it is parallel economy of any country who is just like parasite on economy it cannot eliminated but it can reduce only the way providing accountable system so currently our system are not system depended it is personal depended and always change with the change of person so we should change the thing and should developed the system which will be remain working if people are changed but their working of institute are not changed.
Improvement and Modification of Policy making:
Policy is the frame work of the country according to which government provided the services to the common people so many developed country change and modified their policy according development of such as Indian health policy and investment on increasing water reservoir are increased and china policy is modified accordingly investment of Local investment in short Bangladesh change their policy of investment. So problem can be identify and change of policy is accord and in which rate of tax will satisfied the need of common man. Beautiful example of policy making of Hazrat Omar Farooq(R.A) system.
In-short and true reality of our system is that we have no system and economy is boost in 2009 and 1956 is best period for the Pakistan because foreign investor invested in Pakistan. Industry is boost and local government model are implemented but democratic government ruined it. I think and believe just system are build rest of all problem will be solve but it take time.
Note: This topic is actually was the status on my Post, I just modified this comment and made the Post. Indeed Great thoughts by Mudassar Akhtar.
The Founder & CEO of SEPLAA Foundation & iCx, Mrs. Ammara Farooq Malik, signed an MoU with the IUB Vice Chancellor to launch the iCx SEPLAA at IUB for the youth of Bahawalpur! Indeed Great efforts made by Team SEPLAA & IUB. Now hoping for the best Social Entrepreneurial Startups & Best Product with SEPLAA’s First Incubation Cycle.
So this is really a great step for Bahawalpuri Youth, Now it your turn to do something out of the box. Solve some social problem through IT & provided Entrepreneurial Environment.
The event took place on the 8th of April, 2014 (Tuesday) at IUB.
Visit the link for the event photographs.